Lacoste has launched a capsule collection inspired by the work of late artist Keith Haring.
The New York-based painter and muralist, known for his pop art and graffiti-like motifs as well as for addressing political and societal themes, died at the age of 31 in 1990 from AIDS-related complications.
Designers at Lacoste are now honoring the street art star with the Keith Haring x Lacoste line, available in select stores and online from 27 March (19).
"A street art genius of the 1980s, Keith Haring is known for the simplicity of his line, his bright colors outlined in black and his animated figures who express his energy, zest for life and spontaneity: common values shared with the French company, which pays homage to the unique world and vision of this pioneer who had already understood the importance of combining art and fashion," a brand rep said in a statement.
The collection features Haring's famous figures on polo shirts, T-shirts, sweatshirts, dresses, and swimsuits, with the design also appearing on the lining of a bomber jacket, a sneaker or a reversible tote bag. In addition, the artist's Barking Dog and Heart drawings are displayed on a T-shirt or discretely applied on the collar of a polo shirt or the back of a tennis shoe.
"When some people follow the codes, others break them and play with them, like (tennis player and brand co-founder) Rene Lacoste when he cut the sleeves of his shirt to create the polo shirt. The streets of New York's East Village remember the man who used their walls the way others use a canvas. Lacoste pays tribute to Keith Haring the artist and unveils an artistic and socially conscious collection," they added.
A number of other brands have harnessed Haring's designs in recent collections, including fashion labels Alice + Olivia and Tommy Hilfiger, as well as footwear company Toms.